Sponsors on Jumpers
Sponsors come and go , team colours and mascots are forever .
Each football season sponsors will pay money to an AFL football club .This is so they can be featured on their all players clothing particularly their jumper , jersey , guernsey .They are receiving advertising and exposure of their company name in a unique way .
Millions of dollars are invested by companies who hope to receive wide exposure in this way .Clubs benefit substantially by signing lucrative deals which offer great financial benefit .
Tobacco companies and alcohol producers are no longer considered appropriate sponsors of sporting clubs .
Previously the breweries CUB , Tooheys or Tooths featured on many jumpers, jerseys , guernseys .
CUB promoted their brand on the front of the Brisbane Lions jumper , jersey , guernsey .These are now highly collectable .
Tobacco companies boldy promoted their sponsorship on jumpers , jerseys , guernseys.
Phillip Morris supported the St Kilda Saints .These jumpers , jerseys , guernseys with this sponsorship logo is still worn by ardent fans.
The pragmatic Saints also promoted Tooheys Brewery on the same jumper, jersey , guernsey .
Healthy Saints and their fans smoked and drank and were happy to promote both .
In these days of "political correctness ", a jumper , jersey , guernsey will promote anything but beer and cigarettes.
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Tags: afl football, ardent fans, breweries, brisbane lions, financial benefit, football season, guernsey, jersey, jumper, jumpers, lucrative deals, mascots, phillip morris, political correctness, season sponsors, sporting clubs, St Kilda Saints, team colours, tobacco companies, tooheys, tooths, way clubs