There is savage price cutting raging across the board as shops clear their summer stock to make way for next seasons autumn / winter range.Sales have been on since Christmas with extreme price cutting taking hold in this last week as February beckons . A good quality football jumper jersey guernsey is priceless. No matter what the cost fans want to be represented in their teams colours . A jumper will always be purchased and is valuable to fans no matter what the cost . Sponsors may come and go but the colours remain constant .Whether it is the traditional strip or a new incarnation of the away strip fans will purchase a good quality item . Prices vary even in sales time but a purchase will be made whatever the cost . Look good , feel good and dress up .If you score a bargain in the sales even better .The older style team jumpers are now highly collectable and are often forever encased under glass for posterity !