Its finally here .

AFL Finals Football . Ardent fans are going to the Football Finals ,this weekend, wearing their teams football jumpers, jerseys, guernseys .

Those Football Clubs in the Finals ,their Players ,staff , and officials adopt a very business like approach in willing their team over the line to receive the highest accolade , a premiership.

Its the culmination, of a years hard mental grind, and physical work .

Which team, can hold their nerve , and overcome all opposition to win ?

Only time will tell.

Fans , wearing their football jumpers , jerseys , guernseys ,will be out to watch,  and cheer, hoping it is their team who wins.

AFL teams , not playing in the Finals , will just have to content themselves with the frock fest , of the Brownlow medal count !

Sponsors come and go , team colours and mascots are forever .

Each football season sponsors will pay money to an AFL football club .This is so they can be featured on their all players clothing particularly their jumper , jersey , guernsey .They are receiving advertising and exposure of their company name in a unique way .

Millions of dollars are invested by companies who hope to receive wide exposure in this way .Clubs benefit substantially by signing lucrative deals which offer great financial benefit .

Tobacco companies and alcohol producers are no longer considered appropriate sponsors of sporting clubs .

Previously the breweries CUB , Tooheys or Tooths featured on many jumpers, jerseys , guernseys .

CUB promoted their brand on the front of the Brisbane Lions jumper , jersey , guernsey .These are now highly collectable .

Tobacco companies boldy promoted their sponsorship on jumpers , jerseys , guernseys.

Phillip Morris supported the St Kilda Saints .These jumpers , jerseys , guernseys with this sponsorship logo is still worn by ardent fans.

The pragmatic Saints also promoted Tooheys Brewery on the same jumper, jersey , guernsey .

Healthy Saints and their fans smoked and drank and were happy to promote both .

In these days of "political correctness ", a jumper , jersey , guernsey will promote anything but beer and cigarettes.

insure it