Sponsors come and go , team colours and mascots are forever .

Each football season sponsors will pay money to an AFL football club .This is so they can be featured on their all players clothing particularly their jumper , jersey , guernsey .They are receiving advertising and exposure of their company name in a unique way .

Millions of dollars are invested by companies who hope to receive wide exposure in this way .Clubs benefit substantially by signing lucrative deals which offer great financial benefit .

Tobacco companies and alcohol producers are no longer considered appropriate sponsors of sporting clubs .

Previously the breweries CUB , Tooheys or Tooths featured on many jumpers, jerseys , guernseys .

CUB promoted their brand on the front of the Brisbane Lions jumper , jersey , guernsey .These are now highly collectable .

Tobacco companies boldy promoted their sponsorship on jumpers , jerseys , guernseys.

Phillip Morris supported the St Kilda Saints .These jumpers , jerseys , guernseys with this sponsorship logo is still worn by ardent fans.

The pragmatic Saints also promoted Tooheys Brewery on the same jumper, jersey , guernsey .

Healthy Saints and their fans smoked and drank and were happy to promote both .

In these days of "political correctness ", a jumper , jersey , guernsey will promote anything but beer and cigarettes.

insure it

In the current climate of sustainability , recycling and re-using is becoming a popular lifestyle choice.

Barrys new Jumper

Recycling of AFL footballers has gained popularity in recent years with clubs swapping players to suit their teams needs.

Of the weekends AFL Games, Luke Ball , the former Saint , now a Magpie put in a creditable performance against his old Club .

That recycled Blue, Brendan Fevola ,has been playing well for his new club the Brisbane Lions.

The sacked Swan ,Barry Hall, has rejoiced in becoming a retro Bulldog .

Barry's old Jumper

Farren Ray, once a Bulldog , now a Saint has been playing excellent footy   .

The New Lion mascot was unveiled at Manuka Oval, Canberra today as the Brisbane Lions and the Western Bulldogs played their first round game for the NAB Cup.
It appears to have the same body as the old Lion mascot but the head is a full frontal depiction outlined in brown / maroon . Star recruit Fevola and the rest of the team were resplendent in their new kit .The Lions despite the new mascot on their jumpers were beaten by the tenacious Western Bulldogs who played in their traditional colours of red , white and blue with old style Bulldogs mascot .
Perhaps it is seen as poetic justice by all the old die hard Fitzroy fans particularly those who remember the Fitzroy Lions glory days that a new Lion a successful team does not make.

Old Lion

Lions colours

Doggies Growl

Footscray Bulldogs

signed Saints guernsey (number 9 Fraser Gehrig 08)

Saints are on a high after beating Adelaide at home at AAMI stadium in front of a parochial home town crowd .The Saints ran out victors by 15 points and welcomed back crowd favourite ex skipper Lenny Hayes into their midfield line -up.

The Western Bulldogs beat the North Melbourne side by the same margin of 15 points at the MCG on sunday afternoon .The Doggies managed to hold off the Kangaroos in a fiercely fought physical contest .

Collingwood out to reverse their poor form over the Crows in round one at AAMI stadium were successful victors over the Melbourne Football Club at the time honoured venue of football the MCG on Saturday afternoon at 2.10pm .The Magpies victory was tainted post match when the father of Demons player Nathan Jones was viciously attacked outside gate 4 at the MCG by 3 young Collingwood supporters . Charges have been laid and Collingwood Football Club has stated that they will cancel the attackers memberships.
West Coast playing at home in Subiaco ran out winners over financially beleagured Port Adelaide Power.
Geelong has continued on its winning way claiming victory over a Tigers side playing without star recruit Ben Cousins .How long will fans be happy with Richmond languishing on the bottom of the AFL ladder?
Carlton treated their success starved fans to a win over the Brisbane Lions in front of a capacity home town crowd at Etihad Stadium on Saturday night.
Sydney playng at home were able to beat the young post premiership Hawks who proved they are making a sluggish start to the 09 season with  2 losses in a row  .Sydney's ex - captain Brett Kirk has been charged with bumping an umpire highlighting the AFL's seriousness in their crackdown on player conduct towards on field umpires
Essendon outplayed a struggling Fremantle Dockers side to grab their first taste of success for the season.

The Easter Weekend is a split round of matches with the curtain raiser game being played this Thursday Night between  Geelong and Collingwood at the MCG at 7.40pm.The AFL determined not to break the tradition of no football on Good Friday will not host any games on that day..The easter break promises to provide a wide choice of matches for footy fans.

Further matches will be spread over the Easter period with one day game and three night games being played on Easter Saturday and three day games being played on Easter Sunday culminating with one Easter Monday day game. This final game of the round will be played at Etihad Stadium between  Richmond and the Western Bulldogs and is guaranteed to attract a sell-out crowd .Lots of games , times and venues are giving footy fans a football feast over the Easter Holiday.