Retro Richmond TAC Sponsors Jumper

Licensed Football jumpers are unique . They carry the teams sponsors , for the current season , or those of a past season . A jumper can be dated,  from the sponsor, who appears on the jumper . An example , is the Richmond Tigers , football jumper . In the past, the TAC sponsored them , and they had "drink drive , bloody idiot " , printed on , their team football jumper , jersey , guernsey .
New sponsors sign up each season , and pay for the right to have the advertsing of their brand , on the jumper . Costly for the company , but they receive world wide media coverage , and priceless exposure of their brand .

Chain store football jumpers , jerseys , guernseys do not carry these logos . They sell a generic afl jumper that has the team colours , and team logo /mascot , but not the sponsors .

If you want a jumper just like the players wear , you need to buy a licensed product . You may not be aware of the difference but the fans are . If you are giving one as a gift , or purchasing it for the special person in your life , young or old , buy the genuine article . It is worth spending , the few dollars more . The recipient will be eternally grateful.

The Crows have adopted a new style crow . It is a stylised version of a crow and doesn't resemble the actual bird as much as the old mascot .

Brisbane Lions famously have departed from the old Fitzroy FC Lion mascot. They now use a Lion facsimile with a face printed on the Lion that looks out .

It bears little resemblance to the original Fitzroy Football Club Lion . This has angered and saddened many fans of the now defunct AFL Fitzroy FC.

Fans are generally not consulted about the mascot change .

Most accept the change and acknowledge that it is modern progress and still follow their beloved club.

Lots of fans like the old mascots .

It reminds them of clubs with a grand playing past and helps them relive memories of another era .

A slick , modern re-working of an old mascot cannot always claim the hearts and minds of fans .

Old style Crows Mascot

Old style Lions Mascot

All players wear the jumper , jersey , guernsey with the sponsors name / logo or mascot printed across them.

Companies pay highly to have their company name emblazoned on the clubs gear .

The companies consider it worth the expenditure as they receive high visibility for their product.

Sponsors come and go .

A jumper can be dated by who the sponsor was at the time .

Often fans or collectors will seek out a specific jumper with a unique sponsor because it triggers a memory or reminds them of a favourite place in time.

In the modern game , companies pay huge remunerations to the clubs to own a piece of the jumper , jersey , guernsey .In return they achieve high visibility and maximum media exposure of their brand .

Hungry ?

thirsty ?

Hoping to draw crowds of at least 25,000 to be successful it needs a bigger facility than Blacktown and would probably play even bigger sell out matches at ANZ Stadium.
Decisions must also be made on the teams name and strip .
Both difficult decisions as choices are limited because most popular animals and colours are already in use by other AFL clubs.
It will be interesting to see what the teams name , colour and mascot of their jumper , jersey , guernsey will be.
The AFL has appealed to the public to offer suggestions for team names.

The jumper , jersey , guernsey will also need to be distinctive and original in design so as to avoid colour and mascot clash with other long established afl clubs .