Each football season sponsors will pay money to an AFL football club .This is so they can be featured on their all players clothing particularly their jumper , jersey , guernsey .They are receiving advertising and exposure of their company name in a unique way .
Millions of dollars are invested by companies who hope to receive wide exposure in this way .Clubs benefit substantially by signing lucrative deals which offer great financial benefit .
Tobacco companies and alcohol producers are no longer considered appropriate sponsors of sporting clubs .
Previously the breweries CUB , Tooheys or Tooths featured on many jumpers, jerseys , guernseys .
CUB promoted their brand on the front of the Brisbane Lions jumper , jersey , guernsey .These are now highly collectable .
Tobacco companies boldy promoted their sponsorship on jumpers , jerseys , guernseys.
Phillip Morris supported the St Kilda Saints .These jumpers , jerseys , guernseys with this sponsorship logo is still worn by ardent fans.
The pragmatic Saints also promoted Tooheys Brewery on the same jumper, jersey , guernsey .
Healthy Saints and their fans smoked and drank and were happy to promote both .
In these days of “political correctness “, a jumper , jersey , guernsey will promote anything but beer and cigarettes.